Communications

​Scope of Work  

The communications team is responsible for maintaining effective communications within Charlotte-Mecklenburg Schools. It also serves parents and other members of the community and the news media by delivering clear, timely and accurate information about CMS. We communicate the objectives and accomplishments of CMS so that the public effectively understands district functions and goals.

The communications staff encourages and coordinates news coverage with media, arranges staff interviews and provides responses to requests for information to promote full public understanding of CMS issues, policies and accomplishments.

As a department, we:

  • Provide timely and complete responses to requests for information pursuant to the Freedom of Information Act (FOIA).

  • Produce publications with substantive and timely information.

  • Support the individual schools, Board of Education, superintendent, chief operating officer and other executive staff in actively communicating Board actions, new education policies and procedures and CMS programs.

  • Build community support for Charlotte-Mecklenburg Schools.

Tactics 

In order to provide timely information both internally and externally, CMS communicates using the following tactics:

  • Media releases and advisories: Please contact a CMS media relations representative to add your contact information to our distribution list.

  • Website: The CMS website provides daily news and information updates on policies, schools, programs and emergency notifications.

  • Social media: CMS posts regularly to the Charlotte-Mecklenburg Schools Facebook page, and @CharMeckSchools Twitter account. We can also be found on Pinterest. For media-specific information distributed via Twitter, follow @CMScomms.

  • CMS TV: Stay engaged by following the CMS YouTube channel.

  • CMS Insider: CMS Insider is a weekly employee e-newsletter, distributed to all 18,000-plus district employees.

  • Connect 5 telephone system: The Connect 5 telephone system provides CMS families and employees with important information on the district and information specific to their school or program. If you are not receiving alerts, please update your information by contacting your student’s school.

Media Guidelines


Guidelines for Charlotte-area media

The Charlotte-Mecklenburg Schools Communications Department's goal is to provide clear, timely and accurate information about the district. CMS staff believes it is important to be open and accessible to the media in order to ensure the public effectively understands district functions and goals.

Communications staff is available to coordinate news coverage with local media, arrange staff interviews and provide responses to requests for information. There are three media relations specialists and a dedicated media line to assist local and national media with its requests. The media line, 980-343-6243, is staffed during normal CMS office hours. Calling the media line is the best and fastest way for media to receive a response to requests.

Contacting CMS employees:

CMS is always open and accessible to the local media. Reporters, editors or producers are allowed to call any CMS staff member at any time to ask questions about a story – positive or negative. This includes principals, assistant principals, coaches, teachers and other staff members. CMS employees do not have to speak to the media and may choose not to. Again, the best way to set up an interview or receive information is to call the media line at 980-343- 6243.


P.O. Box 30035
Charlotte, NC 28230-0035
Phone: 980-343-3000
The Charlotte-Mecklenburg Schools website (www.cms.k12.nc.us) is in compliance with Section 504 of the Rehabilitation Act and Title II of the Americans with Disabilities Act. Any website accessibility concerns may be brought via the following, Email the Web Accessibility Team at WebAccessibility or Call: 980.343.0115. In compliance with Federal Law, Charlotte-Mecklenburg Schools administers all education programs, employment activities and admissions without discrimination against any person on the basis of gender, race, color, religion, national origin, age, or disability. Inquiries regarding compliance with Title IX of the Education Amendments of 1972, which prohibits discrimination on the basis of sex in education programs or activities, may be referred to the District's Title IX Coordinator at titleixcoordinator or to the Office for Civil Rights, United States Department of Education.